Fertilized, in order for one to grow and be productive they must be in a supportive environment. Let us take our profession, real estate sales. Companies come in all sizes and the management has very little, to vast amounts of experience.
Many associates when they get into real estate they focus on the split or there compensation package, the wrong thing to do when starting out. Your objective should be to learn so you can earn. What I have found is that the best management with the most experience and the best training in our industry tend to pay a lower rate of compensation to rookie associates, while the least experienced brokerages pay the most and offer their associates the least amount of educational opportunities.
Here is what happens, most of the time the highest paid Realtors are the least knowledgeable about their profession and tend to give the worst customer service. In the business world this is a recipe for failure, which we are witnessing on a daily basis now with the mass exodus from the profession. It appears that the excesses and bad management that took place on Wall Street, lending institutions and Fannie and Freddie was contagious and trickled down to the management of many real estate brokerages.
It is not surprising that the brokerages who offer the most fertilizer to their associates have the greatest amount of productivity. These companies and their associates realize that fertilizer is not free, consequently there splits are less than their peers who join brokerages solely for the compensation plan, and knowing there is no fertilizer available to them. This properly trained and fertilized group quickly begins to out earn those associate who thought they could grow without the necessary fertilizer.
This is not surprising when you look at what really takes place in most of these brokerages. The broker and or manager cannot generate enough income from their untrained highly compensated associates, most of these by the way are not even mid level earners with companies who keep their associates fertilized, so these managers are forced out into the field selling instead of supporting their associates. I frequently hear, I can never get in touch with my broker when I have a question. Well what do you expect, you don’t generate enough company dollars for them to stick around and take your call.
Here is my point, find a brokerage that fertilized its associates, provides the tools and work in a supportive environment so you can build your business.
Many associates when they get into real estate they focus on the split or there compensation package, the wrong thing to do when starting out. Your objective should be to learn so you can earn. What I have found is that the best management with the most experience and the best training in our industry tend to pay a lower rate of compensation to rookie associates, while the least experienced brokerages pay the most and offer their associates the least amount of educational opportunities.
Here is what happens, most of the time the highest paid Realtors are the least knowledgeable about their profession and tend to give the worst customer service. In the business world this is a recipe for failure, which we are witnessing on a daily basis now with the mass exodus from the profession. It appears that the excesses and bad management that took place on Wall Street, lending institutions and Fannie and Freddie was contagious and trickled down to the management of many real estate brokerages.
It is not surprising that the brokerages who offer the most fertilizer to their associates have the greatest amount of productivity. These companies and their associates realize that fertilizer is not free, consequently there splits are less than their peers who join brokerages solely for the compensation plan, and knowing there is no fertilizer available to them. This properly trained and fertilized group quickly begins to out earn those associate who thought they could grow without the necessary fertilizer.
This is not surprising when you look at what really takes place in most of these brokerages. The broker and or manager cannot generate enough income from their untrained highly compensated associates, most of these by the way are not even mid level earners with companies who keep their associates fertilized, so these managers are forced out into the field selling instead of supporting their associates. I frequently hear, I can never get in touch with my broker when I have a question. Well what do you expect, you don’t generate enough company dollars for them to stick around and take your call.
Here is my point, find a brokerage that fertilized its associates, provides the tools and work in a supportive environment so you can build your business.
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