Several years ago when I was an associate at The Keyes Company in their Pembroke Pines office, I had the pleasure of meeting a new associate, Ana Benitez. Ana was hard working and you could pretty much tell she was very different than most of the associates that came thru the doors.
Ana was getting listings and closing buyers. Being of inquisitive nature I told Ana that I was impressed and asked her what she was doing to generate this volume of business, was she working FSBO’S? Expireds? She informed me she was working with her sphere, which is where all new agents should begin and all agents continuously be doing throughout their careers.
Ana being serious about her new business did something that I’ve never known any other agent to do. She told me that when she ran out of her sphere to contact she got her mothers address book and her brother’s as well and wrote an introductory letter introducing herself as the sister and daughter, then called and explained that she was new in real estate and would appreciate any help she could get from them, and boy did they help.
Today I frequently tell the Ana Benitez story to my new associates and not surprisingly Ana is now a top Realtor in Pembroke Pines and Miramar.
For new agents who maybe reading this you want to start your career with your sphere, , end your career working this group, the only difference will be when you retire your sphere will be larger than when you began. You know the old adage; it’s cheaper to keep an existing customer than to have to find a new one. This sphere is your list of existing customers.
Related Links: http://www.anabenitez.com/
Ana was getting listings and closing buyers. Being of inquisitive nature I told Ana that I was impressed and asked her what she was doing to generate this volume of business, was she working FSBO’S? Expireds? She informed me she was working with her sphere, which is where all new agents should begin and all agents continuously be doing throughout their careers.
Ana being serious about her new business did something that I’ve never known any other agent to do. She told me that when she ran out of her sphere to contact she got her mothers address book and her brother’s as well and wrote an introductory letter introducing herself as the sister and daughter, then called and explained that she was new in real estate and would appreciate any help she could get from them, and boy did they help.
Today I frequently tell the Ana Benitez story to my new associates and not surprisingly Ana is now a top Realtor in Pembroke Pines and Miramar.
For new agents who maybe reading this you want to start your career with your sphere, , end your career working this group, the only difference will be when you retire your sphere will be larger than when you began. You know the old adage; it’s cheaper to keep an existing customer than to have to find a new one. This sphere is your list of existing customers.
Related Links: http://www.anabenitez.com/
No comments:
Post a Comment